
A Legacy Reimagined
Christian Audigier was a pioneer who turned streetwear into a global phenomenon. From Von Dutch to Ed Hardy, his fearless designs and celebrity-driven vision reshaped fashion culture in the 2000s.
Today, we honor his bold legacy by reimagining the brand for a new era celebrating individuality, creativity, and the art of standing out.
Michael Jackson - Christian Audigier 50th Birthday Party (May 23, 2008)

While Audigier’s legacy was built on rhinestones, tattoo motifs, and trucker hats, at its core his work was about democratizing a sense of stardom making everyday people feel like icons.
He blurred the lines between fashion, music, nightlife, and art, cultivating a lifestyle brand that lived as much in clubs and concert arenas as it did in boutiques. In reimagining his influence for a new era, we look beyond nostalgia, channeling his rebellious spirit into fresh silhouettes, elevated materials, and a renewed focus on authenticity.
This evolution ensures that the audacity and showmanship that defined his world remain intact, while opening space for a new generation to define what it means to shine unapologetically.